Insight and News - Active Directions

Meet Tim Boys

Written by activedirections | Apr 28, 2026 4:07:25 AM

Tim is a senior marketing and growth leader with over 25 years’ experience helping organisations turn ambition into action. He’s worked across start‑ups, scale‑ups and established brands, with deep expertise in challenger strategy, customer value propositions and driving execution that delivers measurable commercial outcomes.

Tim has led significant strategic shifts in response to changing markets, helping organisations refocus on the right segments, products and channels to restore momentum and improve performance. His work has delivered strong results, including sustained D2C growth, rapid increases in digital engagement and leads, and improved sales outcomes in highly competitive conditions.

Known for his collaborative and grounded leadership style, Tim builds strong relationships and high‑performing teams that cut through complexity and get aligned around what matters most. He brings a sharp commercial lens, balanced with curiosity, pragmatism and a bias for action.

Tim is also deeply motivated by purpose. He has a strong sense of social responsibility, a love of the natural world, and a passion for climate solutions, particularly accelerating the energy transition. He’s driven by helping purpose‑led, profit‑for‑impact and NFP organisations achieve sustainable growth and meaningful change.

Here’s a short Q&A to get to know Tim and how he works with clients

 

What’s your biggest business learning from the past year?
You don’t need a bigger budget — you need sharper focus. Clear positioning and disciplined execution beat scattered activity every time. 
 
What’s the one thing SMEs need to know to thrive this year? 
AI won’t replace great SMEs — but SMEs that use AI intelligently will outperform those that don’t. 
 
What would the title of your autobiography be? 
Only Dead Fish Swim With The Flow 
 
What three words would describe you?
Curious, strategic, positive. 
 
What book or podcast are you currently reading or listening to? 
I'm currently reading 'How to Talk About Climate Change In A Way That Makes A Difference' by Rebecca Huntley. And listening to 'Strong Songs' podcast. 
 
The best piece of advice I’ve ever been given is…  
Start before you're ready.
 
What’s something you wish people would ask you?
“What problem are we really trying to solve?” It always leads to better conversations than jumping straight to solutions.
 
 
Get in touch to explore how Tim's experience can support your next phase of growth.