Craig Rosewarne is a seasoned marketing professional, with over 20 years marketing experience, including 12 years in brand management. Craig has passionately managed some of Australia’s most iconic and trusted food brands, including Yoplait, Farmers Union, Vitasoy, Pura Milk and Dairy Farmers, to name a few. Craig enjoys the strategy aspect of marketing and has completed countless strategic brand plans, as well as executing numerous marketing campaigns, and brought over 20 new products to market in his career.
Craig began his consulting career in 2023, to begin a new challenge and broaden his experience. Now specialising in small to medium businesses, he’s in a unique position to bring big brand thinking and structure to SMEs. Craig has now completed several marketing projects for various B2B businesses across Australia & NZ.
Brand equity is a particular interest area for Craig, who believes that understanding exactly what a client thinks about a brand is critical to unlocking growth or turning around negative associations. Uncovering these associations needs to be done systematically, as it’s dangerous for a business to assume it knows what clients think of their brands.
If you’re looking to enhance your brand strategy or refine your marketing approach, Craig can help. Connect with him on LinkedIn or reach out via email.
