Case Study Overview
- Industry: Aircraft interiors
- Ownership structure: Privately held
- Project and referral trigger: Active Directions were referred by business advisers to address the need for strategic planning and alignment in marketing to deliver operational efficiencies, boost market presence, and enhance year-over-year revenue and profitability.
Our Approach
- Align Marketing Strategies: Align marketing strategies with segmentation and channel marketing to support the overall business strategy.
- Target Growth: Aim for a 50%+ growth rate over three years by leveraging synergies between marketing initiatives and business development goals.
- Stakeholder Consensus: Achieve consensus among key stakeholders on the pivotal role of marketing in the business strategy.
- Gap Analysis: Conduct a gap analysis to identify areas for improvement and opportunities for growth.
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Strategic Roadmap: Develop a strategic roadmap outlining the path to reach financial targets.
Project Outcomes
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Marketing Objectives: Achieve consensus among key stakeholders on marketing objectives and alignment with sales.
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Growth Opportunities: Identified and agreed prioritised opportunities for growth.
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Strategic Roadmap: Develop a strategic marketing roadmap with actionable next steps to ensure the achievement of ambitious growth plans.
Key Questions to Get the Conversation Started
- What are your current marketing strategies, and how do they align with your overall business goals?
- Have you identified any gaps or areas for improvement in your current marketing approach?
- What are your growth targets for the next three years, and how do you plan to achieve them?
Please book an appointment if you would like to discuss your client's sales and marketing challenges.
