Project
Marketing Strategy Execution and Support.
Project Summary
Delivered a marketing strategy aligned to the broader business strategy, including transitioning to a newly established marketing team.
Our Scope
- Reviewed current marketing strategy, processes and initiatives within the business.
- Assessed competitive environment and marketing mix.
- Assessed the brand architecture and brand management of their brands.
- Developed a detailed marketing strategy ready for execution.
Project Outcomes
- Comprehensive marketing plan approved and kicked-off.
- Recruitment of a marketing manager ready to execute.
- Client focused on key strengths within the market to drive growth.
Our Value
- Helping a sales-oriented organisation understand the value of a robust marketing plan and marketing department.
- Identified opportunities to drive efficiency into their Digital Marketing.
- Establishment of gathering customer insights to inform market strategies.
Top 3 Tips
- Marketing is most effective when it's planned and structured, not ad hoc.
- Ensure there is upfront alignment on the objectives in alignment to the broader business strategy.
- Recognise the value of your brand and start to measure it.
