Project:
To develop an investment case to propose a new burial and cremation service model for the NSW government to regulate to ensure accessibility of funeral services to the whole community including low-income earners.
Project Trigger:
NSW Government Funeral sector Reform and IPART Investigation into interment costs and prices under Section 145 of the Cemeteries and Crematoria Act 2013.
Our Scope
- Research the opportunity to provide an accessible, low-cost burial option for the community.
- Develop a service strategy and business model for this option.
- Ensure that the new service model meets a public purpose, provides value for money, and is unique.
Project Outcomes
- Developed an investment case for a new service model to be regulated by the NSW Government in alignment with NSW Government's objectives for accessible funeral services.
- The proposal offered a new vertically integrated service model, based on the premise that the cemeteries and crematoria industry does not currently provide an accessible low-cost burial option available to all the community.
Our Value
- Active Directions investment case enabled our client to drive the conversation with the government for a review into the future direction of the funeral sector.
Top 3 Tips
Clients that propose a new service model should:
- Understand clearly their business and customer demand for a new model.
- Understand that the new service model provides a return on investment, is unique and provides value for money.
- Provide a clear timeline for the roll out of the new service model.
