Project
Strategy Planning - Implementation of a comprehensive Sales & Operational Planning (SOP) Solution integrating New Product Development and Category Management model.
Project Summary
Delivered a marketing strategy aligned to the broader business strategy, including transitioning to a newly established marketing team.
Our Scope
- Streamline New Product Development (NPD) processes for faster innovation.
- Category Management Strategy development for product optimisation.
- Integrate Sales & Operations Planning for inventory management.
Our Value
- NPD Process: Structured stage gate funnel processes to improve speed-to-market, established business cases to support new product development, ensure new product ideation capitalises on current market trends & opportunities
- Strategic Growth: enabled sustainable revenue growth and profitability through operational efficiencies and market responsiveness.
- Cost Reduction: Achieved direct cost savings and enhanced margins through improved inventory management and demand planning accuracy.
Top 3 Tips
- Encourage Cross-Functional Collaboration: Create teams with members from different departments to foster innovation and improve efficiency through diverse perspectives.
- Invest in Forecasting Tools: Use analytics to enhance demand planning accuracy, helping you manage inventory better and reduce costs.
- Implement Flexible Development Practices: Apply flexible practices to your new product development process to speed up time-to-market and adapt quickly to customer feedback.
