Project
Strategy Planning - Alignment Workshop into Marketing Program
Project Trigger
Strategic initiative focused on marketing alignment to deliver operational efficiencies, boost market presence and enhance year-over-year revenue and profitability.
Our Scope
- Drive robust YoY growth over the next three years by aligning Marketing Strategies with segmentation and channel marketing, serving as pivotal support to the overall business strategy.
- Target a 150% growth rate over a 3 year period by harnessing synergies between Marketing initiatives and business developement goals.
Project Outcomes
- Achieve consensus among key stakeholders on pivotal role of marketing in the business strategy, establishing comprehensive marketing objectives.
- Conduct a GAP analysis to identify areas for improvement and opportunities for growth.
- Develop a strategic roadmap that outlines the path to reach financial targets.
- Proposed actionable next steps based on strategic review to ensure achievement of ambitious growth plans.
Our Values
- Foster a motivated and cohesive Senior Management team dedicated to a unified vision of market expansion.
- Perform an exhaustive analysis of growth objectives, considering both sector-specific and international market dynamics for a methodical approach to expansion.
- Continually challenge and validate marketing assumptions to refine customer profiling and targeting strategies.
Top 3 Tips
- In-depth market analysis and customer insights should be emphasised to inform strategic decisions and customer engagement approaches.
- Ensure alignment and motivation towards a unified vision of Market Expansion across leadership and management team.
- Perform an exhaustive analysis of growth objectives, considering both sector-specific and international market dynamics for a methodical.
