Project
Strategy Planning: Business, Sales, and Marketing Alignment Workshop
Project Trigger
Strategy Planning project initiating a comprehensive workshop to shape 6-month journey to craft a growth-fueling marketing strategy.
Our Scope
- Strategic Alignment and foundation - conducting an in-depth workshop with Directorate level to set strategic goals and outline a 6 month comprehensive advisory service to validate with robust marketing and brand strategy.
- Support the execution of Marketing Strategy in aligning to business objectives and operational integration.
- Assist in building Marketing Function equipped to execute strategy and achieve on return on investment for marketing & brand initiatives.
Project Outcomes
- Marketing Strategy Milestones development detailing an outline of Marketing Function & recruitment to drive business growth.
- Framework implementation - adopted a evidence based approach across marketing initiatives with data-driven decisions to align to strategic growth plans.
- Operational & Strategic Roadmaps with clear execution plans for brand & market engagement.
Our Values
- Orchestrating a 6-month cross-function collaboration bringing together members of business committee to create an evidence-based Marketing Strategy.
- Marketing Team enablement - establishing a functional marketing team capable of executing on strategy, driving growth and aligning with business ambitions.
- Growth alignment - ensured all strategic marketing efforts bolster business objectives with intrinsic link between marketing strategy & tangible business outcome.
Top 3 Tips
- Re-assess Marketing Function: Evaluate and potentially restructure the existing marketing team to better align with the newly crafted marketing strategy & business goals.
- Balance Growth Strategies: Weight the proportions of organic growth against expansion acquisition, ensuring a strategic blend that fits the business & market dynamics.
- Consideration of Brand Structure - reflect on the business's branding approach as either a 'House of Brands', a 'Branded House' or a hybrid model of Brand Hierarchy.
